Andre van Heerden – >Finance
As an Executive in the Financial Services industry for many years I was accustomed to working with many professional service providers across a number of core business disciplines. In August 2011, I decided to launch a new firm as a bespoke consultancy which advises the top echelon of leadership in South Africa. I had a fairly good idea of what I wanted to do, but was less clear about how to do it and how to position my offering to the market. Because of the type of consulting I was planning on doing and also the potential target market, I wanted my offering to reflect the depth and breadth of the strategic financial service and IP the business would offer.
After recommendation by industry colleagues and seeing some of their work in my prior corporate life I decided to work with Rogue during the conception and launch of my own business and brand. To be honest, I did not think they would be interested in the new business with no clear idea of what it required. I was pleasantly surprised. From the first meeting, the CEO of Rogue was involved together with his team. What impressed me was how they adopted their normal professional approach for larger corporates to my personal circumstances. Without compromising their high standards and professional approach, I received a bespoke and affordable solution to my unique needs.
Rogue not only helped design my brand, but they provided an end to end solution from strategic and creative development through to the implementation of my new brand. I found the Rogue team very engaging and professional, but at the same time very easy to work with and get along with. What stood out for me was how they combined their easy going interaction with a very professional approach resulting in an end product that I’m extremely satisfied with and for which I receive compliments from clients and prospective clients on an almost daily basis. I have no hesitation in recommending them to any organisation.
Dominique Garvie – Senior Brand Manager, Reckitt Benckiser
I really enjoyed working with the Rogue team on our Dettol ‘Live Life Hands On’ Handwash campaign. Their engagement and the team’s passion shown for our brand was impressive.
The proposal was well thought out, and the proposed executions were really creative – a far stronger proposal than I had seen from any competing agency in a long time.
I immediately felt secure that this agency understood my campaign objectives, and worked tirelessly under budget and time constraints to deliver quality output.
Overall the campaign made an important contribution to the successful results we saw on Dettol handwash that year, relating to our revenue and market share targets, as well as to really establish liquid hand wash as a viable platform in a bar soap dominated market. This campaign was part of the evolution of the brand’s communication, from a strong functional germ protection base, to leading the development of the hygiene platform, by offering distinctive higher order benefits.