Brightlux – Packaging Design
BrightLux Brand Strategy, Brand Identity, Packaging Design and Go-to-market Strategy
BrighLux produces a range of high quality LED downlights, bulbs and tubes for the Southern Africa market.
The LED technology used provides a highly effective energy saving solution which reduces lighting energy consumption to a fraction of traditional lights. The brand’s core principles are based in providing eco-friendly, cost-efficient solutions that meet and exceed the global product benchmark.
BrightLux appointed Rogue to evolve their brand identity, strategy and packaging design and later their go-to-market communication strategy. Through strategic marketing, distribution and pricing, innovative packaging design and a product unmatched in the South African market the brand is set to quickly become leaders in the category.